Non-sexual physical touch encourages a man to give without demanding sex. This is a good thing.
It is a discipline to learn to offer yourself without requiring something in return. Some of us are not even aware of this mindset, but it goes back to our culture teaching us that our goal is to get a woman in the sack and have sex. It’s really an attitude of submission and gratitude to God to give of yourself physically to your wife without requiring that you have an orgasm.
And that builds…expectancy for your next sexual encounter.
By not having all physical touch be sexual, those that are sexual become more heightened.
Ergo, non-sexual touch improves your sex life!